The Sea of Japan, where the sunset dyes the water’s surface crimson, creating breathtakingly beautiful scenery. This council promotes tourism in the “Uetsu” region, which refers to nine cities and towns in Yamagata and Niigata Prefectures along this picturesque coastline. This area boasts expansive natural beauty, including the sea, mountains, rivers, and countryside, interwoven with a culture deeply rooted in the local climate since ancient times.

With its ever-changing seasonal landscapes, this region offers endless enjoyment throughout the year, making it a place where you can truly “encounter vibrant colors.” Why not embark on a journey to discover these colorful encounters?

Japan Sea Uetsu Regional Tourism Promotion Council – 9 Cities and Towns

[Yamagata Prefecture]
Tsuruoka City, Sakata City, Tozawa Village, Mikawa Town, Shonai Town, Yuza Town
[Niigata Prefecture]
Murakami City, Sekikawa Village, Awashimaura Village