Food and Shopping

Throughout all four seasons, the area’s nature provides gifts through its specialty foods that make all seasons great for eating. The Sea of Japan’s abundant natural ingredients are the foundation for each area’s simple yet delicious food culture that has been passed down for generations and loved by visitors for just as long.

Gifts From the Forest

Gifts From the Sea

Food Culture

Food Events

Gifts From the Forest

Spring

Summer

Autumn

Gifts from the Sea

Spring

Summer

Autumn

Winter

Food Culture

Zairaisaku Motsu  Shonai Region, Yamagata Prefecture

Zairaisakumotsu are vegetables, fruits, grains and other natural produce that has been grown in the area and loved by people for many years. Zairaisaku motsu have long supported the region’s daily life and have become a big part of the cultural inheritance of the area. Yamagata Prefecture recognizes over 160 produce types as zairaisaku motsu, and among those are the winter season’s turnips, daikon radishes, potatoes, and beans. Tsuruoka is home to 60 varieties of zairaisaku motsu which all have wide genetic diversity. The city currently has several projects aiming to pass down farming techniques and food cultures as a “living cultural property” to future generations.

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Salmon Culture  Murakami, Niigata Prefecture

Murakami has always had an abundant supply of salmon, and has been praised for its excellent processing techniques since shipping to the capitol city back in the Heian Period. The area was faced with a shortage of fish in the Edo period, but samurai Aoto Buheiji proved that the salmon population could be revitalized and created the spawning environment for salmon called a “tanegawa” in the Miomote River, which was the first successful attempt to recover a salmon population in the world.

Murakami gives special attention to the salmon here, with it’s Murakami name, “iyoboya” literally meaning “the fish of all fish”. The people of Murakami have always been helped through hard times by the fish, as salmon was the source of funds for the area during the Edo period, and was always abundant even when rice was not. The area has over 100 varieties of salmon cuisine that shows just how much gratitude they have for the blessing of salmon in the area.

Food Events

Sweets & Sea of Japan Sushi Road

Akita Prefecture

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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture

Yamagata Prefecture

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Yuza, Yamagata Prefecture
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Yuza, Yamagata Prefecture
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Shonai, Yamagata Prefecture
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Shonai, Yamagata Prefecture
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Shonai, Yamagata Prefecture
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Shonai, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Mikawa, Yamagata Prefecture
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Mikawa, Yamagata Prefecture
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Tozawa, Yamagata Prefecture
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Tozawa, Yamagata Prefecture
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Tozawa, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture

Niigata Prefecture

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Murakami, Niigata Prefecture
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Murakami, Niigata Prefecture
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Murakami, Niigata Prefecture
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Murakami, Niigata Prefecture
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Murakami, Niigata Prefecture
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Murakami, Niigata Prefecture
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Murakami, Niigata Prefecture
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Sekikawa, Niigata Prefecture
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Sekikawa, Niigata Prefecture
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Sekikawa, Niigata Prefecture
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Sekikawa, Niigata Prefecture
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Awashimaura, Niigata Prefecture

Nikaho

The fine quality fish here have flavor brought out by the sea and mountains that they were raised in.

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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture
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Nikaho, Akita Prefecture

Shonai

You can taste the benefits of the area’s climate and history through its white meat fish.

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Yuza, Yamagata Prefecture
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Yuza, Yamagata Prefecture
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Shonai, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Sakata, Yamagata Prefecture
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Mikawa, Yamagata Prefecture
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Mikawa, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture
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Tsuruoka, Yamagata Prefecture

Shonai

The taste of abundant and unique ingredients that shine through artisans’ delicate techniques.

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Murakami, Niigata Prefecture
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Murakami, Niigata Prefecture
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Murakami, Niigata Prefecture
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Murakami, Niigata Prefecture

Food & Souvenirs

The Sea of Japan Kirakira Uetsu Tourism Area has a great lineup of food and souvenirs thanks to its abundant oceans, mountains, rivers, and plains! Enjoy the area’s best tasting foods, and find the perfect souvenirs to remember your trip forever!

Akita Prefecture

  • Nikaho
    Here at the bottom of Mt. Chokai, you can enjoy jersey cattle products, iwagaki oysters, and other mountain and ocean treats!
  • Iwagaki Oysters
  • Jersey Cattle Dairy Products and more
  • Hatahata Sushi
  • Miso & Soy sauce
  • Hiraizumi Sake and more

Yamagata Prefecture

  • Yuza
    In Yuza, you can enjoy great tasting food made with ingredients raised near the Ushiwatari River and other springs from Mt. Chokai that run through the town.
  • Iwagaki Oysters
  • Yuza Curry
  • Paprika and more
  • Salmon goods
  • Paprika goods
  • Yuza Sashiko and more
  • Sakata
    The fresh sea food from the Sea of Japan, brand name rice from the Shonai plains, and local sake are highly recommended here!
  • Sushi
  • Sakata Ramen
  • Sakata Minatozen and more
  • Shonai Rice
  • Japanese Sake
  • Kariya Pear
  • Tozawa
    Tozawa is where you can experience the Mogami ravine’s wonderful sights and natural food.
  • Edible Wild Plants
  • Traditional Pickled Vegetables
  • Salmon Dishes and more
  • Egoma products
  • Edible Wild Plants
  • Soba Shochu and more
  • Shonai
    This is the area that gave birth to the Tsuyahime and Turtle’s Tail varieties of top brand name rice, as well as other wonderful products.
  • Shonai Pork
  • Wana no Iroriyaki
  • Edible Wild Plants and more
  • Shonai Rice
  • Shoyu no Mi
  • Karinto Hyakubei
  • Mikawa
    The nanohana flowers that bloom throughout the town are turned into and sold as “Nanohana Flower Oil”, a popular choice for souvenirs.
  • Komekko Udon
  • Satoimo Dango
  • Kirariboshi (Nanohana flowers) and more
  • Shonai Rice
  • Nanohana Flower Oil “Kirariboshi”
  • Mugicha and more
  • Tsuruoka
    This area surrounded by the Dewa Sanzan mountains is filled with a unique, castle town atmosphere. There are many artistic items and a variety of foods that can be found here.
  • Dadacha Mame
  • Shonai Persimmon
  • Atsumi Kabu Turnips and more
  • Picture candles
  • Izumeko Dolls
  • Goten Mari and more

Niigata Prefecture

  • Sekikawa
    There are many rice-based products here, such as Iwafune Koshihikari Rice, Nekochigura cat houses, and other wonderful things that can only be found in an area known for its rice.
  • Onnagawa Ham
  • Raw Shiitake Mushrooms
  • Kosagi Mochi and more
  • Nekochigura
  • Iwafune Koshihikari Rice
  • Nakamuraya’s Kintsuba and more
  • Awashimaura
    Not only can you find great seafood in Awashima, but there are also a wide variety of bamboo-based goods that can’t be missed.
  • Wappani
  • Sea bream fish
  • Abalone & Horned Turban
  • Bamboo Charcoal Products
  • Awashima Sake
  • Potatoes and more
  • Murakami
    Murakami’s natural environment, which includes Sasagawa-nagare, gives birth to many famous goods such as teas, rice, and beef.
  • Iwagaki Oysters
  • Salmon
  • Murakami beef and more
  • Sea of Japan Natural Salt
  • Murakami Tea
  • Iwafune Koshihikari Rice and more

FOOD