The Sea of Japan, where the setting sun dyes the water’s surface a crimson hue, creating a breathtaking landscape. This is a council dedicated to promoting tourism in the scenic coastal region known as ‘Uetsu,’ which spans two prefectures—Yamagata and Niigata—covering nine cities and towns.

This area boasts vast natural landscapes of the sea, mountains, rivers, and countryside, interwoven with a rich cultural heritage that has been nurtured since ancient times. With each season bringing new expressions of beauty, this region offers an endless array of delights throughout the year.

It is truly a place where one can ‘encounter colors’—a destination filled with vibrant experiences. Why not set off on a journey through Uetsu, where you can discover exquisite cuisine, deep history, and heartfelt connections?

Japan Sea Uetsu Wide-Area Tourism Promotion Council, 9 Cities and Towns

• Yamagata Prefecture: Tsuruoka,Sakata, Tozawa village, Mikawa, Shonai, Yuza
• Niigata Prefecture: Murakami, Sekikawa, Awashimaura village