The Sea of Japan is home to many beautiful scarlet red sunsets that reflect off the ocean’s surface. The Uetsu area, comprising of ten areas near the Sea of Japan’s coastlines in Akita, Yamagata, and Niigata prefectures, has a historic culture with roots in its beautiful oceans, mountains, rivers, and villages. Each changing season brings out a new side of the area, making it the best place to enjoy natural beauty year-round. If you’re seeking a place with a colorful variety of things to do and explore, come to the Sea of Japan Kirakira Uetsu Tourism Area.